The old marketing site for Wired was a much forgotten, underused, undervalued website. All said it was still getting more than 100,000 hits a year. After the redesign at Wired.com, we helped bring their marketing site up to the level of the magazine's brand by updating the look and feel and simplified their production processes by streamlining and outsourcing much of the tedious reader data collection.
Their site now gets more hits with less work from Wired's in-house development team and Wired's advertisers are pleased because their sweepstakes and offers have more contestants.