Financial clarity with one number
FlexScore is a revolutionary tool for managing your finances, but in the beginning it was just an idea and an algorithm. The FlexScore team came to us looking to execute on a vision that had loomed in the minds of its company founders for more than a decade. It was time to bring it to life. Given a four-month deadline to launch a Minimum Viable Product, we knew we had our work cut out for us.
- Visual Design
- UX Design
Access financial profiles, action steps and goals from a single screen.
Track the progress of financial milestones over time and see the movement in your FlexScore.
See net worth, assets and debts for all linked accounts.
Curated articles promote financial wellness.
Financial content in the learning center.
Simple steps for entering financial data during account setup.
The Who, What and Why
Coupling Spring's deep financial service experience with the vast knowledge brought forth by FlexScore's founders, we workshopped our way to generate a series of user archetypes and mapped them against core feature requirements in order to lay the groundwork for the baseline product.
Keep it Clean & Simple
Financial products are intimidating. FlexScore needed to be accessible. The architecture of the site was designed to promote the most basic interactions while offering the user the satisfaction of instant gratification. Leveraging simple game mechanics helped us incentivize people to move through the tool, take action and improve their FlexScore.
Polish & Shine
With a solid user interface in place and more than 100 wireframes detailing the ins and outs of FlexScore, it was time to add the final touches. A friendly palette and a soft color scheme created a sense of welcome and accessibility.
The End Result
Through a series of integrated working sessions, we helped define, design and develop the end product, making FlexScore not only relatable, but compelling and easy enough for anyone with no financial expertise to use. The overall experience resulted in a game-like application with challenges to overcome, levels to aspire to and goals to achieve. Finances and fun for everyone!